Marc Kresin

Testimonial – Henrik Milthers

Henrik Milthers

Head of eCommerce projects Hugo Boss AG

Mid of 2022 Marc took over our strategic E-Commerce Project Optimize Post Purchase Communication. The project delivers great value for Hugo Boss by increasing the traffic on our Online-Shop and the chance to deliver personalized marketing content for our customers in transaction mails and app.

The OPPC Project was managed by Marc as IT Project Manager together with one colleague from my team. The project was pretty challenging due to high complexity. We had to perform changes along the whole process chain starting in Salesforce Commerce Cloud via Hugo Boss Service Layer and CRM to SAP Retail, SAP AFS and SAP EWM. This was necessary to achieve our project goals. Marc has a strong organizational talent and great technical knowledge. We also had to have a strong focus on IT security because the process is dealing with GDPR relevant data. As a team we were able to achieve our goals and generate a significant increase in NetSales with marketing content in our transaction mails and app.