eCommerce
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Digitalization
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eCommerce
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Marc Kresin
Posts about eCommerce
Competitive advantages through personalization & AI in eCommerce
Create competitive advantages through personalization & artificial intelligence in eCommerce The personalization in e-commerce focuses on meeting the needs and preferences of individual customers by adapting online shops, marketplaces, and marketing communication. In the online shop, personalized product recommendations, individual offers, and a customized user interface are provided. On marketplaces,
Mobile Commerce: Driver of E-Commerce
Mobile Commerce Driver of eCommerce Development The digitization of commerce has profoundly transformed the retail landscape in recent decades. Mobile Commerce, often referred to as M-Commerce, stands out as a significant component of this metamorphosis. In this article, we will delve into Mobile Commerce in detail, explore its significance for