Marc Kresin

About Marc, Designer of your company's digital future

More than 20 years of success for his clients.

Biography of Marc

After completing my studies in Business Informatics at Otto-Friedrich University in Bamberg, I began my professional career as a consultant at Siebel Systems (now Oracle), the former global leader in CRM software. It was an exciting and educational three years as a consultant and project manager in CRM implementation projects across Europe. In 2004, I co-founded a software startup for Customer Communication Management (CCM) in Karlsruhe with partners. Over the course of more than 10 years, I successfully built the company in my roles as Chief Technology Officer (CTO) and Chief Product Officer (CPO). Notable milestones included the early and successful adoption of agile methods and the transformation into a SaaS/Cloud-based solution. Our products were adopted by renowned companies like Deutsche Telekom, Swisscom, and RWE. In 2014, our company was acquired by Actuate (now OpenText), a NASDAQ-listed company, becoming the market leader in Gartner’s Magic Quadrant for Customer Communication Management. In 2014 and 2015, I worked as an IT Interim Manager for a digital logistics marketplace. From 2015, I founded and served as the CEO of treaction, a startup specializing in digital marketing and developer of a SaaS solution for email marketing and marketing automation. In 2022, both business areas, the digital marketing agency, and the SaaS technology segment were sold in asset deals. Since mid-2022, I’ve been working as a freelance consultant for reputable clients such as Hugo Boss, Bundescloud (private Cloud Federal government of Germany) and others.

My Passion

My passion lies in designing innovative products and implementing customer-centric solutions. The focus is on creating an optimal customer experience through the use of current technologies. I want to help you design the digital future of your company. Let’s work together to realize new business models, innovative products, and digital, interconnected processes for your business. Throughout my professional career, I have worked in various roles such as Chief Technology Officer (CTO), Chief Product Officer (CPO), Enterprise Architect, Product Owner, Project Manager, and Consultant. Primarily, I have worked with clients in the retail, energy, and telecommunications sectors. My key areas of expertise have been eCommerce, CRM, ERP, and logistics.

My Personal Career Path

2022 - Today

Freelancer IT Project Manager, Enterprise Architect

2015 - 2022

CEO treaction AG

2014 - 2015

Director Enterprise Projects TimoCom

2010 - 2014

Chief Technology Office and Chief Product Officer, legodo AG

2004 - 2010

Director Products & Technology, ec4u expert consulting AG (today digitall)

2001 - 2004

Consultant CRM, Siebel Systems (today Oracle)

1994 - 2000

Studies of Business Information Technology, University of Bamberg, Germany

Core Subjects: Software Engineering, Controlling and Marketing